I took social media marketing. Throughout designing, you also have to market at some point. If you work for a business, it’s important to know the different ways to market and how to gain a following on social media. I learned how to gain a following and also that you have to post very consistently. Followers will go down if you’re not making attractive posts consistently.
Also, if your content is terrible and stock imagery on social medias, this turns people away from your business. It’s going to cause people to not want to follow you, or buy your product. It’s so important to either take your own images, or find high quality, un-blurry photos that are free of use.
With that being said, create your own! Another thing would be to plan and research. How are other businesses gaining followers so quickly? Do they post the same kind of content daily, weekly, biweekly? Do they post 100% new content each time they post? Are they doing giveaways that require a follow and a share to their friends? These are the kinds of questions you can ask yourself about a thriving business and research to learn for yourself.