Walking through Costco the other day, a certain package design caught my eye. This design isn’t necessarily fully “complete” to the eye. However, your brain completes it for you. There is no outer edge or line that completes the shape of this animal, but it doesn’t even need it. I actually find it more interesting and pleasing to the eye to look at without the outer line holding the shape in. This is a coffee brand. We ended up buying a coffee bean bag from their brand solely off of the cool design, and the yummy smell of course. The bright blue eyes of the animal give the illusion and feeling that you’d be wide awake if you drink their coffee.
When designing, try to think outside of the box to what would grab a viewer’s eye walking by hundreds of packages in a store.