In design, form and space are two elements that make advertisements exist. Without form, there won’t be space, and without space it’s hard to identify form. Even typing letters have both form and space. Without the space around each letter or space in an O, it wouldn’t look like a letter at all. Pay attention to the space you have to work with before creating a design. This ad uses form and space very well. The space between the liquid makes the viewer think that a wipe swiped the juice away. Without even seeing a wipe, this is implied.
