One of the design trends I’ve been noticing and sometimes cringing at is texture to words. This texture is out there and extreme. For instance, fuzzy-looking letters and food-like letters. I was scrolling on Instagram and saw letters that looked like pretzels. I’m not sure if someone who loves pretzels would’ve been all over this design either. When designing, it’s important to try to create a timeless design that won’t easily go out of style. Making letters look like specific things almost “dumbs it down” in a sense. It tends to make a design look childish. Another example of this was a bunch of different Lego to create a letter. This one wasn’t so bad. I thought it fit the design and the target audience. Lastly, I saw ropes forming a word.
Overall, hard core texture is a current design trend that I’ve been noticing lately. If used correctly, it enhances the customer’s wish to feel, touch, or taste the design they’re seeing. But, if it’s used or designed poorly, it makes the design/company come off as childish.